Exclusive Video Premiere: Omar “I Want It To Be”

MIMS Newsfeed — July 5, 2016

via Freestyle Records: After a career spanning 32 years, what more can be said about Omar that hasn’t been said before?

Undeniably, Omar Lye-Fooks’ totally unique, individual style and sound still marks him out as a future thinking and utterly unrivaled artist, who has collaborated with so many legendary names that it would be foolish to deny his worldwide reputation – who would dare contradict the likes of Stevie Wonder, Erykah Badu, Carleen Anderson, Angie Stone, Common and fellow fans and followers like Maxwell and Jarrod Lawson?

Following on from 2013’s album The Man, 2016 will see his new long player Love In Beats further cement his undeniable reputation – and as a teaser for that, Freestyle Records is proud to present this brand new 4 track EP, I Want It To Be. The title track is a vibrant, syncopated groove, with one of Omar’s trademark, devastatingly catchy melodies riding on top, this is sunshine music made for the summer time. His vocal harmony skills are particularly to fore here… as we have all come to expect.

Destiny features guest vocalist Guadelope born singer Jean-Michele Rotin: “I met Jean Michele on a trip to Guadeloupe and we were singing with musicians from the island and it created such a vibe we went studio and this is the result, a nice piece of Zouk mixed with soul, ‘Zouk n’ B’ if you will!”. Further proof, if any were needed, that Omars’ ears are always open, and more then happy to bring lesser known artists into the spotlight that he creates with everything he does.

Sissy Pa Sissy is a brilliant & minimal, leftfield rhythm heavy number, featuring interlocking beats that will make feet stomp and heads nod whilst a solo trumpet adds some jazz feel into the mix. And the curious Sissy Pa Sissy title?, Omars explains: “It’s just the name ‘Sissy Pa’ from the rhythm singing to that beat!”
To round off this collection – Scratch Professer, Omars Grammy winning brother and co-producer delivers one of his trademark retwists on I Want It To Be – cut up beats, vocal samples and his utterly unique production skills take this version is a very different direction – and it is also totally exclusive to this single.

As a taster for the forthcoming Love In Beats album – this collection should create excitement worldwide, the styles and sounds are varied – but all have Omar’s unique fingerprint on them, style and substance beautifully merged!