Editorial

Balance Radio Show (Show #1 – Hosted by Spacewalker)

For over 10 years, the fabulous Balanso Radio Show was a one of the most impactful and influential radio shows in South East Europe. Founded in 2003 by Spacewalker and Jazzmate, based in Belgrade (Serbia) and aired on B92, the biggest radio station in the country. The show explored the full …

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Editorial

Pharell’s “Happy” on Pandora. Laughable Revenue despite 105 Million Streams

At this point, no one is surprised when it’s reported that a worldwide music anthem that gets millions of played gets a ridiculously low revenue from streaming services. In this case, Pharell Williams received a measly $6,300 from Pandora for his 105 000 000 Streams. Of course that revenue number …

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Editorial

The Worst Music & Advertising Campaigns Ever

The integration of music and presence of musicians as celebrity endorsers in advertising is nothing new. Long before the classic iPod ads, before every track on Moby’s Play record was licensed for ads, before the heavily branded sponsored music festivals, music stars of the 40’s and 50’s weren’t shy about …

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